Speaking of Branding . . .

ALM Publishing (a former publisher of mine in the days when the properties were owned by Steve Brill and some small partner of Steve’s) sends along word of a 15 percent discount on several of its books (scroll down). My e-mail promo code was 214201, although they have a different one one the Web site. But the real reason I mention all this was the Web site’s suggestion to Shop By Brand., and then a listing:

ALM Events,
ALM Experts,
ALMResearch,
ALM Publishing,
The American Lawyer,
Cal Law,
The Connecticut Law Tribune,
Corporate Counsel,
D&O Advisor,
Daily Business Review,
Delaware Law Weekly,
Directory of Minority Attorneys,
Fulton County Daily Report,
Insight Information,
IP Law & Business,
Just Think,
Law.com,
Law.com CLE,
Law Firm, Inc.,
Law Journal Newsletters,
Law Journal Press,
Law Technology News,
The Legal Intelligencer,
LegalTech,
Legal Times,
The Minority Law Journal, The National Law Journal,
The New Jersey Law Journal,
New York Law Journal,
Pennsylvania Law Weekly,
Small Firm Business,
Real Estate Media,
The Recorder,
Texas Lawyer,
VerdictSearch

Now that’s branding!